On a mission to reduce polarisation and increase understanding in social media and the news.

We help people get balanced views.

Why: A World Divided Needs Clarity

Polarization is growing. Social media intensifies division, often framing issues as ‘us vs. them’ and reinforcing hostility. We believe it’s time to change that. If you seek understanding and unity, our platform offers a new way to see the full picture and find common ground.

Why Now: Today’s Urgent Need

As election season and social tensions heat up, many of us feel the strain of polarized views. Now, more than ever, is the time to adopt a balanced lens and engage thoughtfully with differing perspectives.

Who We Serve: For the Curious and Open-Minded

This product is for people who prefer thoughtful, well-reasoned perspectives over drama and divisive content. If you welcome learning from a range of voices and aim to be well-informed without hostility, we’re here for you.

Location

Cupertino, Amsterdam